Ghost is celebrating its 7th anniversary with an exclusive product launch and several other fun surprises for consumers.
To kick things off, the Chicago-based company announced the return of its Bubblicious Strawberry Splash in Ghost Energy and Ghost Legend All Out, which comes on the heels of the launch of the Bubblicious Cotton Candy in Ghost Energy and Ghost Gamer for a limited time.
This marks the first time Bubblicious Cotton Candy will be available in the brand’s energy drink line and will be exclusive to Kroger for 90 days in addition to hitting GNC shelves in the specialty space, the company said.
Ghost Energy x BubbliciousStrawberry Splash can be found in mass grocery and convenience channels as well as GNC.
“When Ghost started seven years ago, we couldn’t have imagined where we would be today, and that is all thanks to our epic partners and Ghost legends,” said Dan Lourenco co-founder and CEO of Ghost. “Ghost being honored as GNC’s ‘Partner of The Year’ and launching an authentic, nostalgic partnership with Bubblicious is the perfect way to celebrate our birthday. Cheers to a legendary summer!”
Ghost also will be hosting a 90 Days of 90s Summer giveaways, which will be promoted via signage in local grocery and convenience stores with a QR code that will take shoppers to the sweepstakes website.